Domino’s Unites with Mobile Legends in 515 Quest
SHAH ALAM, May 16, 2019 – Malaysians are in for an unforgettable treat as Domino’s Pizza joins hands with Mobile Legends to launch the ‘United We Win’ campaign. During this campaign, customers can look forward to exciting value deals with Domino’s as well as the opportunity to join other Malaysians in the quest of saving the world with Mobile Legends: Bang Bang!
Developed by Moonton, the popular Mobile Legends: Bang Bang game has been named as a medal event for the 2019 Southeast Asian (SEA) Games scheduled for this November in the Philippines. Malaysia is amongst several countries that will be launching the Mobile Legends ‘515 Unite Day’ global campaign, which will serve to unite gamers and non-gamers in saving the world. Domino’s ‘United We Win’ campaign will support ‘515 Unite Day’ which aims to gain new entries into the game. In addition, within the campaign, new game modes will be released as gamers strive to defeat an upcoming darkness.
According to Linda Hassan, Senior Vice President, Marketing, Domino’s Pizza Malaysia and Singapore, “At Domino’s, we remain committed to our promise of ‘It’s All About You’. Our collaboration with Mobile Legends for the ‘United We Win’ campaign reflects Domino’s promise to bring new and exciting experiences to customers and will enhance togetherness through pizza and gaming. This campaign also highlights Domino’s ongoing support for the growing esports industry. Domino’s recognises the strong potential that esports holds for Malaysians and we aim to be part of their lifestyle by providing various opportunities. As such, Mobile Legends is an ideal platform as it gives an opportunity for the community to come together and enjoy their favourite esports game, and we are pleased to host this one of a kind friendly match for the community. Malaysians will surely enjoy our amazing ‘515’ deals as well as have immense fun with their friends and loved ones during this campaign.”
The Mobile Legends: Bang Bang ‘515 Unite Day’ runs from April 20 to June 8, 2019. In conjunction with ‘515 Unite Day’, the Domino’s x Mobile Legends ‘United We Win’ campaign which runs from April 29 to June 23, 2019 will see amazing ‘515’ takeaway promotions by Domino’s including Personal Pizzas from RM5, offering savings of RM7.90 and Regular Pizzas from RM15, offering savings of RM14.90. The Personal Pizza from RM5 offering is a Domino’s value buster deal, in line with the brand’s aim to offer Ohsem Hari-Hari deals to Malaysians. Available every day of the week, Malaysians have as many as 13 flavours to choose from through Ohsem Hari-Hari.
For even more savings, customers can purchase the United We Win Combo, which offers 1 Regular Pizza, 1 Cheesy Cheddar/Mozzarella Stix at only RM24.90, offering savings of RM15.90 or 2 Regular Pizzas, 1 Cheesy Cheddar/Mozzarella Stix at only RM39.90, offering savings of RM21.85. The United We Win combo is available for free delivery, with Domino’s 30-minute delivery guarantee. To level up the great offers, customers can participate in Domino’s ‘United We Win’ contest with every purchase of RM5 Personal, RM15 Regular pizzas or the United We Win Combo. Customers stand a chance to win 515 Limited Edition Miya figurines, Domino’s Party Sets, Kagura Soryu Maiden Skin (Epic), and many more premiums.
Nelson Woon, Regional Marketing Manager (Southeast Asia) of Moonton said, “We are truly excited to work together with Domino’s Pizza for the ‘515 Unite Day’ campaign! Esports is growing in Malaysia and even the Olympic Council Asia has realised that the global viewership and content value for esports has overtaken traditional sports. As the first esports title to be confirmed for the 2019 SEA Games, Malaysians will certainly be eager to play this game with their friends and family while enjoying delicious pizzas with Domino’s. We look forward to more of such partnerships in order to continue delighting Malaysians.”
Reflecting Domino’s esports tagline, “Gaming is Pizza Party Time!”, the ‘United We Win’ launch saw a thrilling showdown between popular gaming influencers as they worked together with their teammates to bring down the “Enemy Crystal”. It was the first time Domino’s Pizza Malaysia had hosted a live gaming session in-store, serving delicious pizzas and sides to the captivated audience as everyone enjoyed the live-streaming and shoutcasters’ running commentary during the battles.
The teams who were vying for top honours included Sterk Production, eGG Network, Sultan Army, Todak, Ai Gaming and Team Bosskurr Pusher. In the Grand Finale, favourites Bosskurr Pusher went up against Todak in an intense battle which kept the audience at the edge of their seats. Ultimately, Todak succeeded in destroying the “Enemy’s Crystal” and emerged victorious, taking home the Grand Prize of RM2,000 cash.
As part of the campaign’s aim to give Malaysians the opportunity to join in the quest of saving the world, ‘515 Unite Day’ kicked off in Penang and Kedah. To reach out to even more Malaysians across the nation, the campaign will be making stops at AEON Station 18, Ipoh on May 1, Sunway Pyramid, Selangor on May 4, Domino’s Pizza Bandar Baru UDA, Johor Bahru on May 11, before coming to a close at Fahrenheit88, Kuala Lumpur on May 18. Malaysians will have the opportunity to meet celebrities, witness pro teams battle it out and even participate in dance competitions and exciting lucky draws. Domino’s Pizza will also be offering free pizzas and great value buster deals during these stops.
Share your Mobile Legends moments with Domino’s on social media and tag us with @DominosMy, #DominosMy, #515Unite and #MLBB. To learn more about the ‘515 Unite Day’ campaign with Domino’s Pizza and Mobile Legends, do head over to the following links: